摘要
归纳了上海城市体育以及体育旅游的发展历程,对上海体育旅游进行了分类,并对设施场馆的利用现状和综合效益现状等进行了研究,从体育旅游参与者的类型与体育旅游项目的选择、体育训练和体育节事客源、体育旅游供应商等方面对上海体育旅游市场进行了探究,提出了上海城市体育旅游产品营销的若干策略和上海体育旅游可持续发展的战略对策。
The paper summarizes the development history of the urban sports and sports tourism in Shanghai.It classifies the sports tourism in Shanghai and studies the status of the sports facility utilization and the comprehensive benefit.It discusses the Shanghai sports tourism market from the aspects of sports tourism participants＇ categories and their selection of sports tourism items,sports training and the guest source of sport festivals,suppliers for sports tourism,etc.It recommends some measures for the marketing of Shanghai urban sports tourism products and the statistics for the sustainable development of sports tourism in Shanghai.
出处
《体育科研》
2012年第2期32-38,共7页
Sport Science Research
基金
2011年上海市体育社会科学
决策咨询课题(TYSKYJ2011084)
关键词
上海
体育旅游
市场
对策
Shanghai
sports tourism
market
measure
