摘要
视频分享网站由于免费使用的便利性与高人气的营销效益,为各行业所广泛应用。通过实证调查了解与分析国内外六所大学图书馆应用Youtube网站的现况,建议国内图书馆可以借助免费视频分享网站作为营销引擎,构建图书馆资源和服务推广营销的新平台,提升图书馆资源的丰富性与服务品质。
Free video - sharing website because of the convenience and high popularity of the marketing benefits are widely used for various industries. Through empirical investigation and analysis of six university libraries at home and abroad applied Youtube site, the proposed national library can make use of free video - sharing site as a marketing engine, build the new marketing platform for library resources and services, enhance the richness of Library resources and quality of service.
出处
《图书馆》
CSSCI
北大核心
2012年第2期108-110,共3页
Library
