Web2.0时代网络信息消费社会化的原因探析——以豆瓣网为样本

Causes of Socialization of Network Information Consumption at Web2.0 Era:Based on "Douban" Network

以社会性软件为代表的Web2.0现象自2002年初开始为大众所知,给网络信息消费方式带来了革命性的变化。以Web2.0网站的成功代表豆瓣网为切入点,对Web2.0时代网络信息消费的社会化原因进行了分析,指出网络中的信息消费平台不仅是一种媒体,还是一个社会,而网民信息消费的过程,不仅是一个简单的信息获取与阅读过程,还是一种与他人互动、融入社会的过程。

As we know, Web2.0 phenomenon represented of social software came into being at the beginning of 2002. This new network model brought about the revolutionary change of network information consumption pat- terns. Taking Douban Network, one of the most successful Web2.0 sites as an example, this paper analyzes the cause of socialization of network information consumption at Web2.0 era. The author points out that the network of information consumption is not only a media platform, but a society, and the process of information consumption is not only a simple message acquisition and reading process, but a kind of interaction and social integration process. Key words： Web2.0 ; Information consumption ; Douban Network