论晋商文化精髓对现代企业形象设计的影响

Influence of Business Culture's Essence of Shanxi Merchants on Corporate Identity Design

传统意义上的晋商已不复存在,但其留存下来的文化财富,特别是晋商文化之精髓——诚、信,对现代企业形象设计乃至整个社会信用体系的构建有着及其重要的影响。文章主要分析了晋商文化精髓的文化观、价值观,认为,坚守"诚"、"信"理念可以营造现代企业文化,可以完善"以人为本"的企业管理,可以永葆现代企业青春。

The traditional Shanxi merchants have ceased to exist. However, its surviving cultural wealth, espe- cially the essence of Shanxi merchants culture, faith, has an important influence on the image design in modern corporations and even the construction of the whole social credit system. This paper that mainly analyzes culture thoughts and the values of the essence of Shanxi merchants culture thinks that sticking to the faith concept can build the culture of modem enterprise, improve the enterprise management considering people foremost, and al- ways keep modem corporations spirit young.