影视剧跨文化传播的脉络与趋势

Background and Tendencies of the Cross-cultural Communication of Movies and TV Series

从全球范围来看,影视剧的跨文化传播现象由来已久,电影和电视剧诞生不久,便有着跨文化传播与之相伴相生。历史和现实地来看,影视剧的跨文化传播主要在两方面表现出重要影响,一是形成经济贡献,二是表现出文化影响力。在这样的背景下,全球影视剧跨文化传播呈现出四大主要趋势。

From the global perspective,there has been a long history of the cross-cultural communication of movies and TV series since their existence.From the history and reality,the cross-cultural communication consists in two aspects： one is to have formed economic contribution,the other is have demonstrated cultural influence.Under such background,the cross-cultural communication of movies and TV series demonstrates four major tendencies.