网上商店经营管理实践教学的研究与分析

A Research on Online Shop Operation Management Experimental Learning

随着电子商务走进人们的生活,网络经营已成为企业营销管理中的一个重要环节和手段。学生通过网上商店经营管理的实践,可以以一个从业者的角度参与企业的运营,从而增强对电子商务专业的理论知识的理解。通过指导学生网店经营项目的选择,充分利用网络营销并结合专业的优势,把创新理论应用于网店经营的实践,让学生能够根据经营实际灵活地运用各种网络营销策略,认识到网络时代发展的特殊时期所赋予的特殊创业模式,为学生就业、创业提供宝贵经验,并为电子商务教学探讨新的模式打下坚实的理论和实践基础。

Along with e-commerce＇s entering in people＇s life,online operation has become a key link and measure of business marketing.Through experiments of operating online shops,students could participate in enterprise management as practitioners,thus enhance their understanding to the theoretical knowledge of e-commerce.With teachers＇ guidance,students could learn to select online shop projects;apply innovation theory into the practice of online shop operation,taking full use of online marketing and their professional superiority;make flexible use of a variety of online marketing strategies;get to knowthe special pioneering work model given by this peculiar development period of network time,so as to accumulate valuable experience for their future job.This also helps lay a solid,theoretical and practical foundation for the exploration of e-commerce teachingmodel.