市场营销专业实践教学的全程化模式及保障机制研究

A Study on the Whole-Course Mode and Guarantee Mechanism of Practical Teaching in Marketing

实践教学既是连接学校专业教育和社会职场教育的桥梁,也是高等教育系统工程的重要组成部分,更是市场营销专业人才培养质量的基础保证。而重视程度不够、内容体系缺乏、企业较少参与等现状在一定程度上阻碍了市场营销专业实践教学的深入推进。因此,必须构建市场营销专业实践教学的全程化模式及保障机制。

Practical teaching,a bridge connecting school education and vocational education,is also a major part of higher education system and the basic guarantee for quality marketing majors.The deepening of practical teaching in marketing,however,is considerably hindered by under emphasis,lack of systematic content and rare participation of enterprises.Therefore,a whole-course mode and guarantee mechanism of practical teaching in Marketing must be established.