企业公共关系危机及其处理

Enterprise Public Relations Crisis and Processing

组织遇到危机事件是不可避免的,关键是危机事件发生以后怎么处理。文章试图从公共关系危机的特点和公共关系危机处理程序两个方面来阐述危机事件的处理过程。当危机发生后,企业应冷静应对,解决危机,同时要善于化解危机,利用危机,化被动为主动,借势造势进一步宣传和塑造企业形象。

the organization crisis event is inevitable,the key is how to deal with the crisis after the event.This article attempts to public relations from the characteristics of the crisis and public relations crisis management program the two aspects elaborated crisis processing.When a crisis,enterprise should be to respond calmly,a solution to the crisis,and be good at resolve the crisis,using the crisis,turning the passive to active,involved taking advantage further publicity and build the enterprise image.