我国农村流通产业组织分析

An Analysis of Industrial Organization of Agriculture Distribution

我国目前的农村流通产业组织不能满足日益增长的市场需求,农村流通产业组织的市场集中度非常低,企业规模普遍偏小,所提供服务的差异化不明显,而且农村流通市场的进入壁垒低、退出壁垒高,在组织策略、价格策略和产品策略等方面存在着明显的局限,直接影响了农村流通产业组织的经济效益,经营效率难以提高。要优化农村流通产业组织,应实施权责明确的统一管理体制,加大政府扶持力度,推进城乡流通一体化进程,完善保障体系,降低退出壁垒。

At present,the current situation of China＇s rural agriculture distribution industrial organization can not meet the rising market demand.There are some problems with this industry that are exerting some negative influences on the economic profit and the improvement of operational efficiency of rural distribution industrial organization,such as the problems of low level of market centralization,small enterprises＇ scale,not obvious differentiation of service,low barrier to entry,high barrier to exit,and the limitations in terms of organizational strategy,price strategy and product strategy.To optimize the rural distribution industrial organization,we should implement the unified management system with clearly defined rights and liabilities,strengthen government support,promote the integration of urban and rural distribution,perfect the guarantee system and reduce barrier to exit.