阈下说服的存在证据与争议

Existing Evidence and Controversy of Subliminal Persuasion

通过阈下刺激或者信息的呈现,试图引导个体采用某种观点、态度或者行为的过程被称为阈下说服。已有的研究从不同视角考察了阈下说服的效果,对阈下说服的存在与否有着较大的争议。出现争议的原因可能与觉知、阈下语义激活、当前动机以及习惯有关。最近的研究聚焦于探究当前动机在阈下说服研究中所起到的关键作用。未来应当继续尝试其它途径,促进语义激活;丰富动机种类,探讨引发动机的方法;关注机体变量,探索新机制。

Subliminal persuasion refers to the use of subliminally presented stimuli, or messages presented to individuals beneath their level of conscious awareness, that are intended to influence their viewpoints, attitudes, or actions. Existing studies investigated the effect of subliminal persuasion from different perspectives, and resulted in a considerable controversy over whether subliminal persuasion actually works. The reasons of the controversy may lie in awareness, subliminal semantic activation, motivation and habit. Recent studies focus on exploring the key role which current motivation plays in this domain. For future studies, methods of promoting semantic activation and causing motivation should be improved, and the diversity of motivation categories should be mentioned. What＇s more, the organic variable should be paid attention to, so as to explore new mechanisms.