摘要
目的分析网上药店利弊,提出发展网上药店的建议。方法通过查阅文献和登录网上药店网站进行调查,了解网上药店状况。结果网上药店有成本低、潜在消费者数量大、购买方便等优势,但存在销售处方药、过度促销、网站建设和配送系统不完善等问题。结论网上药店是药品零售企业的一种发展趋势,目前还存在一些亟待解决的问题,政府和企业应采取有效措施促进其健康快速发展。
Objective To analyze pros and cons of online pharmacies,and propose recommendations on development of online pharmacies.Methods Ascertain the status of online pharmacies by referring to literature and surveying online pharmacy sites.Results Online pharmacies has advantages including low cost,large number of potential consumers and convenient purchase,etc..At the same time,some problems also existed,such as selling prescription drugs,over-promotion,imperfect website building and distribution systems etc..Conclusion There are still some problems even thouth online pharmacy is a growing trend of the retail business.The government and enterprises should take effective measures to promote online pharmacies developing healthily and rapidly.
出处
《广东药学院学报》
CAS
2012年第1期76-78,共3页
Academic Journal of Guangdong College of Pharmacy
关键词
网上药店
优势
问题
建议
online pharmacies
advantage
problem
recommendation
