摘要
从现代信息技术出发,论述了信息技术对企业尤其是跨国企业的经营管理以及经营决策的影响,并着重阐述了当今流行的Internet、Intranet、WWW给企业带来的冲击和变革。
The influence of the information technology on the transnational corporations’ management decision and market development are described. Especially the impact and reform brought by the Internet, Intranet and WWW on the enterprises are expounded.
关键词
信息技术
跨国公司
经营决策
发展战略
市场营销
information technology
transnational corporation
management decision
development’s strategy
marketing
