基于SWOT分析新农村健身休闲产业

Based on SWOT Analysis of Fitness and Leisure Industry in New Rural

应用SWOT矩阵分析法研究新农村健身休闲产业,对新农村健身休闲产业的内部条件和外部环境等内容进行综合和概括,进而分析了农村健身休闲产业的优势、劣势、面临的机会和威胁,为促进新农村健身休闲产业可持续稳定的发展提供依据。

By the application of SWOT matrix analysis,the article studied the fitness and leisure industry in new rural areas.The internal and external conditions in all aspects of the fitness and leisure industry in the new rural areas were summarized.And then it analyzed the strengths,weaknesses,facing opportunities and threats of the fitness and leisure industry in rural areas,which provided the basis for development of sustainable stability of the fitness and leisure industry in the new rural areas.