物流在纺织服装市场营销中的作用

Logistics Function in the Marketing of the Textiles and Apparel

在我国纺织服装产业逐渐由东部沿海地区向中西部转移的大背景下,专业物流机构不断进入纺织服装行业,起到越来越显著的作用,并且日益受到企业和多方面物流服务商的深度关注。本文在分析我国纺织服装业物流的现状及其在市场营销中的重要作用的基础上,探讨了更好发挥纺织服装业物流的改进措施。

With strategic shift of the textile and apparel industry in China from the eastern coastal regions to the midwest,the professional logistics organizations have been into the textile and apparel industry and play more and more prominent role with the attention of enterprises and all kinds of logistics service providers.Based on the analyses of the current situation and the important functions in the marketing,the measures to improve the logistics' roles were put forward in this paper.