旅游区位非优区开发策略实证研究——以滨州市为例

Research on Tourism Development of Zone with Disadvantageous Location——A Case Analysis of Binzhou City

基于对旅游区位非优区理论的剖析,以滨州市为个案进行实证研究,着意系统分析其资源区位、客源区位、经济区位等区位要素的非优性,以此为基础,提出了区域联动、形象制胜和产品创新三大旅游开发策略。

Based on the present conditions of tourism zone with disadvantageous location,as a case study of Binzhou,this paper systematically analyses the key disadvantageous location factors on its tourism resources,economy and tourist markets,and based on this,it puts forward the main strategies of tourism development,that is,regional coordination,image winning and product innovation.