自然灾害对旅游地社区满意度影响探究——以四川省九寨沟景区为例

Impact of Natural Disaster on Residential Satisfaction of Tourism Community:Taking Example for Jiuzhaigou Scenic Region in Sichuan Province

选取了四川省九寨沟景区内居民为研究对象,通过因子分析与线性回归2种方法,对地震后自然旅游地社区居民满意度进行了研究,以期为旅游地社区的危机管理与规划提供实践指导。

The author chose the residents in Jiuzhaigou scenic region of Sichuan province as the studied objects,and used the factor analysis and linear regression methods to study the residential satisfaction of this tourism community after earthquake,in the hope of providing practice guidance for the crisis management and planning of the tourism community.