区域旅游合作中的政府主导作用

A Dominant Part Played by Government in Regional Tourism Cooperation

我国旅游业高速发展得益于区域旅游合作,区域旅游合作是旅游业发展的必然选择。旅游业的特点和旅游业发展模式决定了政府在区域旅游合作中应发挥主导作用。区域旅游合作三大行为主体是政府、旅游企业以及旅游企业行业协会,三者关系中政府居于主导层面,成功的区域旅游合作必是三者各司其职、各就其位,实现利益多赢格局。区域旅游合作中必须坚持政府主导原则,政府应努力实现区域共同利益最大化,规范旅游市场和竞争秩序,真正成为区域旅游经济发展中最有效的调控主体。

The high-speed devehepment of tourism profits from regional tourism cooperation. The character and pattern of tourism determine the dominant role played by government in regional tourism cooperation. In the coopera- tion there are three principal sides --government, the tourist industry and the tourist trade association, among which government plays a dominant role.Therefore, government should make efforts to maximize the common profit, to reg- ularize the tourist market and the competition order so as to truly become the most effective regulator and controller for the development of the economy of regional tourism cooperation.