高校社团招新广告语的言语风格及形成原因

Language Style and Forming Reason on Advertising Language of University's Associations Recruiting New Members

高校社团招收新会员的广告主要有平实的言语风格、藻丽的言语风格、平实与藻丽相结合的言语风格三种。言语风格尤其是第二、第三种言语风格形成的原因除受时代与社会的影响外,还有追求时尚、前卫,追求成功,追求标新立异、张扬个性等大学生自身的原因。

There are mainly three types of language style when the university＇s associations recruit new members, the plain style, the flowery style and the style combining the two. Except the influences coming from the times and society, the forming reasons of language style, especially the second and the third one, are influenced by the university students＇ following the fashion, pursuing success, seeking unconventionality and stinking individuality.