旅游文化产业竞争力综合评价指标体系构建研究

A Research on the Establishment of the Appraisal Index System of Tourism Cultural Industry

旅游文化产业的可持续发展必须依托于一定的产业规模、发展环境、产业业绩与成长能力。文化旅游是以文化旅游吸引物及休闲娱乐方式为对象,以获得深度参与旅游体验,提升文化内涵为目的的一切自然和人为旅游活动的集合。目标层、准则层、要素层及指标层组成了旅游文化产业竞争力综合评价指标体系。区域旅游文化产业竞争力的综合评价公式可以衡量旅游文化产业竞争力大小,并可根据竞争力得分对竞争力进行等级划分。

Tourism cultural industry sustainable development must be based on some industry scale, development environment, and industry performance and growth abilily. This article interprets the core ideal of cultural tourism, and then analyzes the core value ideal and structure route of cultural tourism industry Competitiveness. Based on it, the research uses expert consultation and Analytical Hierarchy Process to consu＇uct the appraisal index system of cultural tourism industry. The paper concludes that the comprehensive evaluation formula of regional tourism culture industry can be applied to measure the tourism culture industry competitiveness, and grade the competiveness according to the score of competitiveness.