文化视野下中国传媒的对外政治传播

Foreign Political Communication of Chinese Media from the Cultural Perspective

大众传媒是对外政治传播的重要载体,大众传媒的实力决定着一国对外政治传播的影响力。文化视野下的中国传媒对外政治传播重视对外政治信息传播中文化因素的运用及与对外文化传播的配合推进以达致理想的影响力。在追求政治传播影响力的过程中,传媒如何在尊重传统文化和呈现现代中国当中寻求到平衡的支点,是后续研究应该关注的问题。

The mass media,a very important carrier of foreign political communication,plays a crucial role in the influence of a country’s foreign political communication.From the perspective of culture,the foreign political communication of Chinese media attaches much importance to the use of culture factors in political information dissemination as well as the cooperative advance with foreign culture spread in order to achieve an ideal influence.This paper points out that in the pursuit of political influence during the process of communication,how the media seek the balance between the respect of traditional culture and the demonstration of modern China should be the concern of the follow-up studies.