2Dalgic Tevfik, Maarten Leeuw "Niche Marketing Revisited: Concept, Applications And Some European Cases", European Journal Of Marketing, 1994,28 (4) : 39-55.
3Kotler P. "From Mass Marketing to Mass Customization", Planning Review, September/Oetober 1991 ,pp. 11-47.
4McKenna H."Marketing in an Age of Diversity", Harvard Business Review, November/December 1988, pp.88-95.
5Linnenmn E. R. and Stanton L.J. Making Niche Marketing Work, book and audiotape, McGraw-Hill, New York, NY, 1991.