摘要
分析传统BCG矩阵在港口物流业务战略选择中的应用以及存在的不足,建立外部引力和内部实力指标体系,同时基于VB语言设计了AHP评价系统,计算各指标的权值,将经过量化的外部引力和内部实力用于改进原有的BCG矩阵的方法与步骤,最后给出应用实例。
The paper first analyzes the application of traditional BCG matrix in port logistics business strategic choice and its shortage,and then establishes index system of external gravity and internal strength.For the same time,the AHP evaluation system is designed to calculate the index weight which based on VB language,after that the quantitative external gravity and internal strength will be used to improve the methods and steps of original BCG matrix,and finally one practical application example is given.
出处
《物流工程与管理》
2012年第3期80-83,100,共5页
Logistics Engineering and Management