电影媒介的创意策略

The Creative Strategies of the Medium of Film

电影是一门结合文学、戏剧、摄影、音乐、舞蹈、绘画等多种艺术形式的综合艺术,且其本身又具有独自的艺术特征。作为一种核心文化创意产业,在诞生的那一刻开始就具有了艺术与商业的双重属性。电影策划工作是确立作品创作走向、保证作品艺术质量、获取预期的社会效益与经济效益的重要工作。从纵向来说,电影策划工作包括了作品出台前的市场调研、作品制作的过程以及作品推出后的营销创意、实施方案、配合宣传和相关产品制作和开发等各个相关的环节;从横向来说,它就是一种既统观全局又体察入微的创意过程,是一个名副其实的系统工程。

The film is a comprehensive art of the combination of literature, drama, photography, music, dance, painting and other art forms, and has its own artistic features. As a core cultural and creative industry, from the moment of its birth has had the dual properties of art and commerce. The work of creative planning is to establish a direction, to ensure the quality of works of art to obtain the desired social and economic benefits and important work. From a vertical perspective, the film includes the work of planning before the introduction of market research, work produced by the introduction of process and the work of marketing ideas, the implementation of programs, advocacy and related products with the produc- tion and development and other related aspects; from horizontal aspecffor, it is both a comprehensive view of the overall sit- uation has sensible observation about the creative process is a true systems engineering.