摘要
通过对武夷山特有的岩韵文学、书画作品、陶瓷艺术、宗教礼仪等多种文化形式进行分析,阐述了这些文化形式与岩茶之间的历史渊源,提出了将独具地域特色的武夷文化融入到岩茶包装设计中的重要性。这对丰富武夷岩茶包装的表现形式,提高武夷岩茶品牌的文化内涵,促进当地经济的发展,并对武夷山历史文化、民俗习惯和旅游资源起到积极的促进作用。
Basing on the analysis of Wuyishan＇s unique local literature, caligraphy and paintings, ceramic arts , religion and rituals and other cultural forms as well as their historial relationship with rock tea, the author has put forward the importance of combining these unique Wuyi local culture with its rock tea package design, which not only help to enrich Wuyi Rock Tea packages＇ expression forms and improve its culture connotation, but also help to fasten the development of local economy and enhance the images of Wuyishan＇s history and culture, folk customs and tourism.
出处
《武夷学院学报》
2012年第1期68-71,共4页
Journal of Wuyi University
基金
福建省人才培养模式创新实验区<艺术设计创业人才培养模式创新试验区>(编号:SJ2011005)
关键词
武夷岩茶
地域文化
包装设计
Wuyi Rock Tea
local culture
package design
