从《现代农业科技》的转型发展探讨农业科技期刊的市场化经营

Research on Marketing Operation of Agricultural Science Periodical From the Transformation Development of 《Modern Agricultural Sciences and Technology》

结合《现代农业科技》的转型与发展,对农业科技期刊的市场化运作进行探讨。首先,应提高科技期刊的办刊质量,即强调期刊的专业性和学术性,强化期刊内容的交叉性和前沿性,扩大期刊的受众性和可读性;其次,创新期刊市场化经营思路,即建立市场化运作机制,促进期刊的产业化发展,优化配置各种资源,加强网络资源建设;第三,实现品牌化的规模经营,即实施品牌战略、规模化发展战略;最后,构建先进的刊社文化。

Combining the transformation and development of Modern Agricultural Sciences and Technology,the paper explores the marketing operation of agricultural Science periodical.Firstly,it should improve the quality of Science periodical,such as emphasizing specialty and technicality of periodical,enforcing intersection and forward position of content,enlarging audience and readability of periodical.Secondly,based on establishing marketing operational mechanism and promoting industrialization development of periodical by optimizing various resources and strengthening the construction of cyber sources,the conception of marketization management should be innovate.Thirdly,brand strategy and large-scale management strategy should be carry out to achieve scale operation through branding.Finally,advanced enterprise culture should be explore.