论悦读时代报纸编辑的文字审美修养

On the Text Aesthetic Accomplishment of Joyful Reading Times Newspaper Editior

当前媒介竞争非常激烈,各种类型的媒体都在充分挖掘、发挥自己的优势吸引受众,纸质媒体也不例外。充分调动版面表达手段传递信息让受众"悦读"是编辑所追求的,其中,培养较好的文字感觉、恰当表达文字的色彩语言、有效传递文字符号的情感与思想是最基础和最重要的。结合实际案例,分析了报纸编辑应该具备怎样的文字审美修养。

With the great competition of current media,verious types of medias are in the full of mining and play its advantages to attract audiences,print media is no exception.Fully mobilize layout expression means to transmit information by the pursuit of allow audiences to read cheerfully.Cultivating good wtiting fellings,the appropiate expression of the language color,the effective transmition of symbols emotion and thoughts are the most basic and important.With the actual case,this paper analised the paper editors that should have what kind of text aesthetic accomplishment.