区域优势农产品品牌建设实证研究——以信阳红茶产业为例

An Empirical Research on Regional Advantage Agricultural Products Brands Building

分析了"信阳红"红茶品牌的培育模型,指出了"信阳红"红茶品牌培育中存在的问题,如茶叶基地建设面临衰老茶叶面积较大、红茶生产机械化标准化程度低、红茶质量安全保障问题、红茶企业市场开拓力度不够等,对"信阳红"红茶品牌的成长路径进行了展望。

The cultivation model of ＂Xinyang Red＂ black tea brand was analyzed,and the problems in it were pointed out,such as there were lots of aging tea area in tea base,mechanization standard was very poor in black tea production,black tea quality and security issues needed to be improved,tea marketing companies had not done enough to improve,and so on.Finally,the growth paths of ＂Xinyang Red＂ tea brand were prospected.