建筑企业客户关系能力对建设项目绩效的影响研究
被引量：1
摘要
随着市场竞争的日益激烈，建筑企业应培育强大的客户关系能力，建立与业主之间的良好合作关系，提高建设项目绩效。在强调客户关系管理重要性的基础上，阐述建筑企业客户关系能力的内涵，分析客户关系能力的构成，包括客户关系支撑能力和客户关系行为能力。此外，建立建设项目绩效评价指标，包括“硬绩效”和“软绩效”。最后，分析建筑企业客户关系能力对建设项目绩效的影响机理，提出研究假设。
出处
《项目管理技术》
2012年第4期63-67,共5页
Project Management Technology
基金
教育部博士点基金资助项目(20100009120008)
中央高校基本科研业务费专项资金资助(2011JBM043)
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