旅游非热点区发展创新研究——以重庆市涪陵区为例

A Research of Development and Innovation of Non-hotspot Tourist Sites——Taking Fuling District of Chongqing for Example

旅游非热点区的旅游发展只有通过创新才能获得突破。在理念上应重视旅游调节生活的本义职能和旅游的启迪、体验以及新型功能性价值,建构拓展型的旅游观,增强旅游的需求刚性。涪陵应以山林休闲旅游、易理文化和新型旅游形态这三驾马车带动涪陵旅游整体发展。通过为城市注入休闲活力、组建旅游产品群、挖掘地域文化元素并有形化,切实发挥旅游的三大效益等措施,使涪陵旅游发展迈向新的台阶。

In the developnent of non-hotspot tourist sites,breakthrough can only be made through innovation.Emphases should be laid on the essential function of tourism in adjusting peoples' life and on its functional values of enlightenment and experience.Additionally,view of tourism should be broadened to strengthen the rigid demand for tourism.To drive the development of tourism as a whole,Fuling should make full use of its three brands: leisure tourism in forests,I-ching and Neo-Confucianism,and new-type tourism.Fuling's tourism can be promoted to a higher level by means of injecting vitality of leisure into the city,forming tourist product groups,uncovering cultural elements and making them tangible and bringing the three functions of tourism into effective play.