逆向物流系统构建博弈分析

Game Analysis for Building Reverse Logistics System

基于经济博弈论的基本思想,在考虑消费者影响的情况下,分析政府和企业在逆向物流系统构建中的博弈关系并建立模型,接着分别从企业角度和政府角度分析相关纳什均衡解的指导意义,最后指出只有企业履行其社会责任并开展逆向物流活动、政府出台相应激励政策并严格管制、消费者积极参与才能推动逆向物流系统的构建及发展。

Based on the game theory,this paper analyses the game relationship between enterprises and government in the building of reverse logistics system and builds model considering the case of consumers impact,then gives guiding significance of Nash equilibrium outcome from both points of enterprises and government,in the end points out only if enterprises fulfills social responsibility and develop reverse logistics activities,government unveils the corresponding incentive policy and strict control,consumers take active part,can promote the reverse logistics system construction and development.