基于产业链理论的北京旅行社业诚信建设

Credit Construction of Beijing Travel Service Industry Based on the Theory of Industry Chain

市场经济是信用经济,良好的社会信用是经济社会健康发展的前提。本文在前人诚信研究成果的基础上,借鉴和吸收诚信发达国家和发展中国家的经验、教训,结合北京实际情况和旅行社行业特点,以产业链相关理论的视角,从中观层面分析和研究了北京旅行社的诚信行为,重点提出了有效抑制旅行社诚信缺失的相关措施,期待着能对北京旅行社业诚信体系的构建有所裨益。

Market economy is credit ,economy in essence, and a sound social credit offers the foundation for the healthy economic development of the society. This paper examines and absorbs the experience and lessons of the credit syster^L from the developed and developing countries, and analyzes the credit performance of the travel services in Beijing from the perspective of the industry chain theory. The paper also highlights relevant measures to prevent credit toss, hoping that it can provide some useful advice to the corLstruction of the credit system of the travel services in Betting.