娱乐传播:明代“建本”戏曲与小说的功能定位

Entertainment Spread:Functional Orientation of Operas and Novels Published by Jianyang Press in Ming Dynasty

在明代,娱乐传播成为建阳书坊本戏曲与小说承载的主要功能,也是建阳书坊刻书的一种目标指向。建本小说为人们构建了娱乐化的历史英雄的"神奇"世界、神魔公案的"神异"世界和图说故事的"图话"世界。而基本功能为娱乐的众多的戏曲包括名目与名坊,推动了明代娱乐市场的形成。"建本"戏曲与小说的娱乐传播对当下文化产业建设发展、传播学理论的检测运用和完善以及正确引领市场等具有现实意义。

In Ming Dynasty,entertainment spread is the major function of the operas and novels published by Jianyang Press.It is the goal orientation of the books printed by Jianyang Press.The novels published by Jianyang Press establish a miraculous world of recreational historical heroes,and a supernatural world of the lawsuit by gods and demons,and a picture world of picture stories.Operas with basic function of entertainment promoted the entertainment market in Ming Dynasty.Entertainment spread of the operas and novels published by Jianyang Press has great realistic significance in the present cultural industry construction and development,and checking and application of communication theory,and appropriately leading markets.