摘要
首先阐明了投标是施工企业承揽工程任务的主要途径,而投标报价是业主选择中标单位的主要标准之一,结合工作实际,对企业投标报价时如何确定最优报价和报价策略作了简要论述,对提高企业中标率具有积极的现实意义。
The paper firstly illustrates the bidding is the major channel for the construction enterprises to contract to the engineering tasks,and the bidding and pricing is one of the main standards with which the owners select the bid winners,and indicates how to identify the optimal pricing and bidding strategy in the bidding and pricing of the enterprises by combining with the actual work,so as to have the positive significance for enterprises to improve the winning rate of the bidding.
出处
《山西建筑》
2012年第13期259-260,共2页
Shanxi Architecture
关键词
投标报价
复合标底
报价策略
bidding and pricing
composite base price
pricing strategies