黄山温泉风景区旅游总体策划研究

Research on Tourism Master Planning of Huangshan Hot Spring Scenic Area

以黄山温泉风景区旅游资源评价及旅游市场发展的数据分析为基础,结合"SWOT"方法的相关结论,确定出温泉景区的主导功能定位与"拥泉而眠、尽享桃源"的旅游发展理念。同时,遵循黄山自然资源"永续利用"的原则,提出了基于"加、减、乘、除"法则的规划策略与实施建议。其最终目的在于为游人创造多元化的旅游体验、提升温泉景区的游览品质,打造黄山"飘雪温泉"的旅游品牌。

Based on tourist resources＇ evaluation and tourism market development of Huangshan Hot Spring Scenic Area,by combining with relevant theories of ＂SWOT＂,the paper has identified the leading functional orientation and tourism development idea of the hot spring scenic area.Meanwhile,by following the principle of ＂sustainable use＂ of Huangshan natural resources,planning strategies and implementing suggestions have been put forward based on ＂addition,subtraction,multiplication and division＂.The ultimate purpose is to create diversified tourism experiences for tourists and improve tour quality of hot spring scenic area,and finally build Huangshan tourism brand of ＂Snowy Hot Spring＂.