浅谈艺术设计专业方向课程改革——基于服装营销与传媒人才培养

On the Curriculum Reform of Art Design Specialty:Based on the Talents Training of Fashion Marketing and Media

从服装艺术设计专业教育发展的基本特征出发,结合目前国内外服装行业的发展趋势,论证了设置艺术设计专业方向教学改革的新型交叉学科——服装营销与传媒的必要性与可行性,探讨了服装营销与传媒人才培养教学改革的内容和形式,提出了专业设置及课程建设的具体步骤。

Starting from the characteristics of the educational development of clothing art design,combined with domestic and international trends of the clothing industry,this paper demonstrates the necessity and feasibility to set up the new type of interdisciplinary subject in the teaching reform of art design — fashion marketing and media,explores the content and form of teaching reform of fashion marketing and media talents training,and puts forward the concrete steps of the professional setting and curriculum development.