商业展示空间与品牌的设计研究

Commercial Exhibition Space and Brand Design Research

展示设计不仅作为一种设计的表现形式,更作为一种经济产业及社会生活方式和文化现象。商业展示设计发展到现在已经是带有强烈经济色彩的行为,优秀的展示设计能促进企业与消费者之间的信息沟通、提升企业营销水准、强化品牌的传播、给人以艺术美的享受,这是其有别于艺术展示的一个重要的特征。

To display design is not only as a kind of design expression,but as a kind of economic and social life style and cultural phenomenon.Commercial exhibition design has now developed into a strong economic behavior,and excellent display design can promote the information communication between enterprises and consumers,improve enterprise＇s marketing level,strengthen the brand communication and give people the enjoyment of artistic beauty,which is its significant feature different from other art exhibitions.