大学生网络消费偏好问卷的编制

Development of a Network Consumer Preferences of College Students Questionnaire

目的:编制测量大学生网络消费偏好的问卷。方法:采用自编问卷对153名大学生进行预试调查和710名大学生展开正式施测,通过项目分析、因素分析(探索性因素分析和验证性因素分析)、相关分析、信效度分析等方法对处理数据。结果:大学生网络消费偏好问卷包含信息获取偏好、网络沟通偏好、休闲娱乐偏好和网络购物偏好四个维度,具有较好的结构效度和良好的实证效度;四个维度的内部一致性信度依次为0.69、0.74、0.78和0.79。结论:大学生网络消费偏好问卷的结构效度、实证效度和内部一致性信度均达到了测量学的要求。

Objective： To develop a questionnaire that can measure the concept of network consumer preferences.Methods： 153 valid data from 6 colleges in Changsha city were collected in order to develop a network consumer preferences questionnaire by exploratory factor analysis.710 samples from other 12 colleges in Changsha city were collected in order to test the validity and reliability of the network consumer preferences questionnaire.Results： ①The network consumer preferences questionnaire was composed of information on getting preference,network connection preference,playing games preference and shopping preference;②The Cronbach α of subtests of information on getting preference,network connection preference,playing games preference and shopping preference were 0.69、0.74、0.78、0.79,respectively.Conclusion： The network consumer preferences questionnaire has good construct validity,empirical validity and internal consistency reliability.