摘要
就商标语言的"修辞幻象"问题进行探讨,划分出商标语言制造的"修辞幻象"类型,并对商标语言制造"修辞幻象"的原因和辞格手段进行分析。
The paper probes into the ＂rhetoric illusion＂ of trademark language,marks off the type of the ＂rhetoric illusion＂ made by trademark language and analyzes the cause and means of figure of speech of the ＂rhetoric illusion＂.
出处
《江苏技术师范学院学报》
2012年第1期37-40,共4页
Journal of Jiangsu Teachers University of Technology
关键词
商标语言
修辞幻象
类型
原因
手段
trademark language
rhetoric illusion
type
reason
means
