汽车销售课程的情境式教学研究

Research on Situational Teaching Method in Auto Marketing Course

情境式教学法作为一种新型的教学方法,能够较好的适用于汽车销售课程的教学,通过对采用传统教学模式和情境式教学模式的学习者调查分析,得出两种教学模式下学习者对知识的掌握和运用能力的对比数据。对比结果表明,采用情境式教学模式能够有效的提升学习者对知识的掌握能力和在具体岗位的工作能力。就汽车销售类课程而言,情境式教学是一种能使学习者很好的实现理论知识转化为实践能力的有效方法。

As a new teaching method,situational teaching method fits Auto Marketing Course better.From the investigation on the different learners in traditional teaching method and in the situational method,we can get two different data about the learners＇ ability to control and use knowledge.The results showed us that the situational teaching method can improve the learners＇ ability to control knowledge effectively as well as their practical ability to work in their specific positions To motor sales course,situational teaching method is an effective method which can help learners transform their theoretical knowledge into practical ability.