我国山地养生旅游发展的动因、问题及对策

Motivations,Problems and Strategies in Development of the Mountain Wellness Tourism in China

养生旅游作为旅游发展中的一种新业态,已成为世界旅游发展的时尚潮流与新趋势。山地养生旅游是我国养生旅游的重要组成部分,其发展受养生文化与旅游资源禀赋驱动、动能驱动和势能驱动的综合作用与影响。当前,我国山地养生旅游存在行业标准与规范短缺、产业链缺陷、品牌与特色缺乏等系列问题,建议从行业标准化制度建设、培育产业发展机制、系列主题产品及品牌体系等方面采取应对措施予以有效解决。

As a new form of tourism development, wellness tourism has become a fashion and new trend in the world＇s tourism development. It is an important part of the wellness tourism, and its development was by the integrated role and impact of wellness cultural and tourism resources endowment-driven, kinetic and potential energy-driven. At present, there are a series of problems in China＇s wellness tourism such as absence of industry standards and specifications, chain defects, lack of brand and features. To effectively solve the problems, this paper proposes responses of industry standardization system constructlon, fostering industrial development mechanism, a series of wellness thematic products and brand system.