明星开店 赔多赚少

Stars' business lose more than earn

几年前，腾格尔曾在西安和平路上开了西安的第一家明星餐厅“腾格尔酒楼”，到如今周杰伦等在西安安营扎寨做生意时，腾格尔已悄然退出“江湖”，他的餐厅两三年前就已倒闭，在西安赔了300万。

Nowadays,starts' business is everywhere.For example,Renquan's 'Shudi Legend' hot pot restaurant and Wangfei's 'Vip-Room' bar.The wind of stars' doing business began in the late 1980s.At first.it is secretive in some degree and only several sports celebrities do it.However,in the 1990s, stars' business came to the front.At that time,Li Ning and Liu Xiaoqing set up their own companies.lt is in recent years that this business wind quickly blows all over the star circle.Most business of stars is opening a restaurant or bar. With the development of economy and technology.some stars begin to open shop in the network,such as Yi Nengjing and Xu Jinglei.But the number of commodities in these shops is small and some goods are expensive. A star has unique advantages when he do business.On one hand,he can use the star effect.On the other hand,he has the support of fans.But in fact, many celebrities' business lose more than earn.Because the critical point of business sustainable development is the management.Although a star's business can become popular by its fame and features,he also learns to make the best use of intangible assets.If a star doesn't considerate this question carefully,his business can only be a flash in the pan.