网络环境下高等医学院校形象塑造初探

On Image-building of Medical Colleges and Schools under the Network Environment

良好形象是高等医学院校珍贵的无形资产,对提升学校知名度,增强竞争力有重要意义。随着信息技术的高速发展,个性化、复杂化、倾向化的网络信息,对高等医学院校的形象塑造工作带来了新的挑战。高等医学院校要正确面对,通过树立和维护学校品牌,增强公共关系工作的专业化和制度化,建构多方面系统的对外平台等方式,加强形象塑造,树立良好形象。

A good image,which has the vital significance for improving school popularity and enhancing competitiveness,is valuable intangible assets of medical colleges and schools.With the rapid development of IT,personalization,complication,tendency of network information have brought new challenges to image-building of medical colleges and schools.They should confront in a right way,strengthening the image-building,and establishing good images by establishing and maintaining their brands,enhancing the professionalization and institutionalization of public relations,constructing foreign platforms of multidimensional systems,etc.