试论当代媒体与语言模因的传播

On the Transmission of the Language Memes in the Media Today

模因作为文化基因,靠复制、传播而生存,语言是它的载体之一。语言本身也是模因,通过各种媒体不断地复制和传播。语言模因是需要传播的信息,当代媒体则是信息传播最有效的载体。语言模因与当代媒体相辅相成、紧密联系。当代媒体因日渐具有全媒体的特点而成为语言模因最有效的传播工具;语言模因也对当代媒体的发展壮大起着强大的助推作用,是不折不扣的"媒体推手"。

Memes, as cultural genes, live by reproducing and transmitting, and language is one of its carriers. Language itself is meme, reproduced and transmitted continuously by different media. Language memes are information to be transmitted, and the media today are the most effective carrier for information transmission. Language memes and the media today supplement each other, the rela- tionship between them is just like fish and water. Coming to have the properties of omnimedia, the media today have become the most effective transmitting tool for language memes, and meanwhile, language memes have shown its great driving force to the media today, it is a total propeller to the latter.