接受理论视角下的《读者》人性因子透析

On the Human Nature of Readers in the Perspective of Accepting Theory

通过对中国发行量最大的期刊《读者》的分析,探究了人性至上的"真善美主义"的传播策略,发现从90年代初开始,植根于接受理论的《读者》双向循环传播策略一直为其制胜法宝。《读者》"文化连续体"的内核在经济异化的侵袭下,依然通过对传统的固化达成从接受到消费的转型。

This thesis explores the sublime doctrine of the largest periodical Readers work as a substitute for the function of religion in people＇s inner heart and comes to the conclusion that from the early 1990s, Readers deeply rooted in the accepting theory holds double circulation communication strategy. In the economic alienation of the in-vasion of the kernel, Readers cultural continuum still reached a transition from reception to consumption.