影响景区节事活动发展的因素探讨——以北京香山红叶节为例

The Factors that affect the festivals in the scenic spots: The Case of the Beijing Fragrant Hill leaves festival

从游客视角出发,以北京香山红叶节为例,使用因子分析方法萃取影响景区节事活动发展的五个影响因素,即节事成熟度、节事文化性和体验性、景区内部环境、节事信息及附属设施和景区外部环境.并对香山红叶节举办情况进行初步评价,发现其存在文化挖掘不深、体验开发不足、信息传播不广等问题,提出加强文化创新、改善景区环境、转变运作方式等改进措施,为其他景区节事活动的举办提供参考.

This paper, taking the Beijing Fragrant Hill leaves festival as an example, uses factor analysis to draw the key factors that affect the organization of festivals from the tourist point of view. Five factors which are the maturation of the FSE, the culture and experience of the FSE, the environment in the scenic spot, the information and appurtenances of the FSE and the environment out of the scenic spot are extracted. At the same time, it evaluates the Fragrant Hill leaves festival preliminarily, points out the deficiencies of the Fragrant Hill leaves festival. They are cultural loss, lack of experience and narrow communication channels. The paper also recommends several appropriate development proposals, for example, strengthen the cultural innovation, improve the scenic environment, change the mode of operation and so on.