吉林省开展龙舟运动的SWOT分析与策略研究

Jilin Province development dragon boat movement SWOT analysis and strategy research

龙舟运动作为我国传统特色体育项目,具有娱乐性、竞技性、民族性。运用SWOT分析法,分析目前吉林省龙舟运动发展的优势、劣势、机会和威胁,并通过矩阵分析形成促进我省龙舟运动发展有效的战略对策,为推动吉林省体育事业和其他事业的发展提供参考。

The dragon boat movement takes our country traditional features sports items,has the entertainment,athletics,the national characteristic.This article utilizes the SWOT analytic method,the analysis present our province dragon boat movement development superiority,the inferiority,the opportunity and the threat,and forms through the matrix analysis promotes our province dragon boat movement development effective strategy countermeasure,to impel the Jilin Province sport cause and other enterprise＇s development provides the reference.