基于SWOT分析法的黑龙江森工集团营销策略研究

Research on Marketing strategies of Heilongjiang Forest Industry Group Based on SWOT Analysis

随着达芬奇家具"造假门"的出现,消费者的眼光又聚焦到家具行业,黑龙江省森工集团家具企业在中国家具市场中一直扮演着配角的角色,尤其是其自身的营销策略的落后使其无法抢占市场份额,达到更高的销售业绩。此文利用SWOT分析法对黑龙江省森工集团家具企业在家具市场的营销机会进行分析,从而为其更好的发展提出一些有针对性的策略。

Along with ＂Fraud-gate Scandal＂ of Davinci furniture, consumers begin to focus their eyes on the furniture industry. Furniture enterprises of Heilongjiang Forest Industry Group have always been playing a supporting role in China＇s furniture market. Especially due to their backward marketing strategies, they cannot capture market share, and achieve higher sales. This paper analyzes marketing opportunities of furniture enterprises of Heilongjiang Forest Industry Group in the furniture market by means of SWOT analysis, and thus puts forward some targeted strategies for their better development.