浅谈期刊的品牌建设

On Brand Construction of Periodicals

期刊品牌影响力的建设是在同质化竞争中脱颖而出的保障。从准确定位、提高编校质量、加强精品栏目的建设、加强期刊自身的宣传四个方面,阐述了期刊品牌的打造。

Journal brand construction is in the homogenization of competition in the talent showing itself guarantee.From the accurate positioning,improve the quality of editing and proofreading,strengthens the high-quality column construction,strengthen the journal＇s own promotion four aspects,elaborated the periodical brand.