文化符号视域下的“云南十八怪”

The 18 Oddities of Yunnan from the Perspective of Cultural Code

现代社会是一个以符号消费为主的社会,文化产品的精神性本质使之成为最主要的一种符号消费,符号消费是文化产业发展的基石与核心。"云南十八怪"从地方性现象演变为云南省特有的文化符号,成为云南省的文化品牌,具有差异性、可变性、多样性的特点。文化符号的本质赋予"云南十八怪"产品开发形式的灵活性和多样性,具有很大的开发与提升空间。

In the modem society, the consumption focuses on code consumption, and the spirit of the cultural products is the main code consumption, which lays a powerful foundation for the development of cultural industry. The 18 Oddities of Yunnan, evolved from the local phenomena, have become the cultural specialties of Yunnan and the cultural brand in Yunnan, whichbhas the characteristics of divergence and varieties.