顾客授权与新企业合法性关系实证研究

An Empirical Study on Relationship between Customer Empowerment and New Venture Legitimacy:The Moderating Role of Political Network,and Its Implications

从互动导向与合法性视角,基于中国转型情景下的大样本数据验证了政治网络对于顾客授权与组织合法性关系的负向调节作用。这一结论说明转型背景下的新企业可以借助政治网络行为获得一定的成长资源并缓冲制度压力,其依赖顾客授权式互动获取合法性的市场动机与行为下降,从而表现出顾客授权与组织合法性关系强度上的减弱。

This study integrates interaction orientation and legitimacy perspectives to examine the negative moderating effect of political network on the relationship between customer empowerment and organizational legitimacy.This results show that in China＇s context,political network plays some substitution role on the effect of customer empowerment on organizational legitimacy.This may imply,in comparison to other enterprises with lower political network level,new ventures with a higher level of political network,can buffer institutional pressure and obtain some growth resources by using of political network,so,their motivation and behavior relying on customer empowerment of interactions to obtain the legitimacy will decline,thus the relationship strength between customer empowerment and organizational legitimacy is weaker.