摘要
从互动导向与合法性视角,基于中国转型情景下的大样本数据验证了政治网络对于顾客授权与组织合法性关系的负向调节作用。这一结论说明转型背景下的新企业可以借助政治网络行为获得一定的成长资源并缓冲制度压力,其依赖顾客授权式互动获取合法性的市场动机与行为下降,从而表现出顾客授权与组织合法性关系强度上的减弱。
This study integrates interaction orientation and legitimacy perspectives to examine the negative moderating effect of political network on the relationship between customer empowerment and organizational legitimacy.This results show that in China's context,political network plays some substitution role on the effect of customer empowerment on organizational legitimacy.This may imply,in comparison to other enterprises with lower political network level,new ventures with a higher level of political network,can buffer institutional pressure and obtain some growth resources by using of political network,so,their motivation and behavior relying on customer empowerment of interactions to obtain the legitimacy will decline,thus the relationship strength between customer empowerment and organizational legitimacy is weaker.
出处
《管理学报》
CSSCI
北大核心
2012年第5期735-741,共7页
Chinese Journal of Management
基金
国家自然科学基金资助重点项目(70732004)
国家自然科学基金资助青年项目(70902080)
中国博士后科学基金资助项目(20110491372)
教育部人文社会科学研究资助项目(10YJA630017)
安徽省自然科学基金资助项目(1208085QG129)
关键词
顾客授权
互动导向
新企业
合法性
政治网络
customer empowerment
interaction orientation
new venture
legitimacy
political network